It’s Playtime for Toynamics

Toynamics UK & Ireland has strengthened its UK marketing efforts with the appointment of Playtime PR.

As Toynamics embarks on its biggest year of growth yet, Playtime has been hired to help deliver strategic PR support for both the Hape and Skip Hop brands as well as supporting Nebulous Stars and Nanoblocks in the UK. This includes managing all UK consumer and trade earned media relations, product placement, influencer campaigns and celebrity nurturing activity, with a focus on delivering tangible business impact through strategic activations and outreach.

David Allan, MD, commented: “I was blown away by Playtime’s response to our brief and the way in which they operate, and firmly believe they are the ideal PR partner for Toynamics. I’m truly excited to have them on board.”

Emma Damerell, Head of Marketing, added: “Hape and Skip Hop are key brands in Toynamics’ portfolio, and I was impressed by the integrated layers of activity Playtime can bring to the table to intensify our marketing in 2021. The team already feel like true colleagues and that was an important element for me – that we can enjoy real synergy as we drive the business forward together this year.”

Lesley Singleton, Playtime’s Founder, said: “We’re thrilled to be joining the Toynamics team and to be working with such an enthusiastic and passionate bunch. Hape and Skip Hop are brands with so much potential – we can’t wait to unlock that with Emma this year and help take the business to new heights.”