Moose Toys Appoints Playtime PR As First Fully Retained UK Agency

Moose Toys has confirmed the appointment of Playtime PR as its first fully retained agency in the UK.

The appointment follows Playtime’s previously successful project work for the brand which started in 2016 with the launch of SelfieMic, a campaign which went onto to win the Silver award for Best Use of Media Relations at the CIPR PRide Awards 2017.

Since then, Playtime’s remit has included the Scruff-a-Luvs campaign since the brand’s launch in the UK, as well as brokering the British Gymnastics partnership to launch Team Gem last year. The agency also launched Moose’s first foray into the preschool arena – Kindi Kids – to much acclaim last year and into 2020.

Continuing to evolve those brand campaigns, the new relationship sees Playtime manage all UK trade and consumer PR for Moose and its brands, including major launch activations for all new properties, such as the Oh! My Gif! Collectable range revealed at London Toy Fair.

The remit also covers, influencer outreach and media partnerships, resulting in a significant increase in investment in PR from Moose in the UK.

Logan Stone, Head of Marketing for Europe at Moose Toys says, “Our evolution in the UK and becoming the European hub for Moose, means we need a really strong PR partner supporting us. Having worked with Lesley and her team since 2016, seeing the sustained calibre of output they achieve across the year, we were keen to enlist their full support as we head into another huge year with huge brands. The value we see in working with a consistent group of experienced, senior consultants, who seamlessly become an extension of our own team, is immeasurable. We’re looking forward to an even greater relationship with Playtime and excited to see them continue to deliver creative campaigns and effective results.”

Playtime’s Founder & MD, Lesley Singleton, adds, “We’re all over the moon that the Moose Toys UK team felt so strongly about our work that they wanted us on-side, full time. The team are fantastic to work with – trusting our guidance and working collaboratively – which means we can devise brilliant campaigns and partnerships to deliver impressive results both in the media and at retail. There are some incredible new brands coming through this year, so there’s no better time for this new, evolved relationship to begin.”