Playtime announces new senior team

L-R Chrissie Williams, Louise Hathaway and Mary Bobroff - newly-appointed Joint Heads of Consumer Campaigns at Playtime PR

28 June 2022

Playtime PR has undergone a restructure following an eighth year of continued growth.

Following the permanent appointment last year of Ceriann Smith as Director of Strategy & Creative to work alongside Founder, Lesley Singleton, the agency has appointed Mary Bobroff, Louise Hathaway and Chrissie Williams as Joint Heads of Consumer Campaigns.

Reporting into and supporting Ceriann and Lesley, all three have freelanced with the agency for a number of years – while Louise Hathaway will continue as an Independent Consultant, both Mary Bobroff and Chrissie Williams have accepted permanent employed positions with the independently-owned agency, which is now in its ninth year of trading.

Playtime has also welcomed Independent Consultant, Amy Hayward-Paine, to the team in the new role of Head of Social Media, overseeing the agency’s growing work in this space.

Playtime was ranked #41 on the PR Week 150 Agencies Outside London league table this year and saw fee income grow by some 60% in FY21/22. “Mary, Lou and Chrissie are absolute dynamite – talented, senior-level PRs with decades of experience under their belts,” comments Founder, Lesley Singleton, “Continuing our ethos of keeping brilliant PR women in the industry whilst offering a 100% flexible work-anytime-anywhere model, I’m thrilled that they’ve accepted the new roles with our evolving and genuinely hybrid-since-birth agency.”

As well as directing consumer account teams and client campaigns for a mix of retained and project-based toys and games clients, the trio will lead work on a variety of innovation pillars for the agency as it continues to evolve.