ROLLPLAY Launches In The UK & Hires Playtime PR

ROLLPLAY, manufacturer of children’s ride-on vehicles, launches under its own brand in the UK this month. Signaling its commitment to the UK market, ROLLPLAY has hired Playtime PR to oversee all UK trade and consumer PR activity on an ongoing basis.

For more than 20 years, the company has been combining quality and technical knowhow with realistic designs and a fun driving experience. Now, UK car enthusiasts of all ages can look forward to enjoying ROLLPLAY’s innovations for themselves, as Kingsley and the ROLLPLAY team focus on building the business with both domestic distribution channels and drop-shipping options. Within the EMEA headquarters in Germany, ROLLPLAY also offers a quality after-sales service and is part of Goodbaby International Ltd, a global leading manufacturer of juvenile products.

As well as a heady assortment of licensed vehicles including Porsche, BMW, VW, Audi, Mercedes, Mini Cooper and General Motors, there’s also a full portfolio of ROLLPLAY-branded ride-ons:

• Toddler & Preschool: from foot-powered vehicles and push-cars, to low-speed e-vehicles suitable for age 2yrs+
• Battery-Powered Vehicles: more than 40 different 6v and 12v battery-powered rides for children aged 3yrs+
• High Performance: innovative drives to satisfy kids’ need for speed, stylishly designed for ages 6-14yrs

“With key High Performance launches this year including the new Nighthawk – a sit, slide and glide ride for preteens available from July – plus the off-road Monster Truck launching in September, and the 24v drift-style Turnado which is available now, this is a really exciting time for ROLLPLAY as it enters the UK market,” comments Kingsley Li, Business Development Manager UK. “I’m delighted to have joined the company and looking forward to building the brand in the UK.”

Christian Alsbaek, General Manager EMEA adds, “I am convinced the ROLLPLAY concept will grow the category in the UK and ROI market, bringing fun and excitement to end consumers. As part of the Goodbaby International Group, we have a strong partner on our side to ensure success. Together with our solid and competent team, we will bring a lot of fun to UK households”.

Playtime PR’s Founder and Managing Director, Lesley Singleton, adds, “ROLLPLAY’s portfolio is bursting at the seams with a fantastic array of quality rides for all ages – we can’t wait to share those with the UK media and help make a real impact for the brand in 2018 and beyond.”