What better way to celebrate a birthday than with an exclusive screening of Cry Babies content at the Soho Hotel London to a host of celebrities and VIPs? 

Creating awareness for the well-loved doll brand at a key time in the calendar, the event was full of excitement from our littlest guests (and the big ones too)!

Creating an immersive and playful set up where fans could engage with and experience the Cry Babies brand, team Playtime kept one eye firmly on the event outcomes too - delivering an impressive OTS cost of 0.002p through broad social coverage and national media hits including OK! magazine and the Daily Star Sunday.