To celebrate the launch of the Treasure X New Lost Lands Skull Island toys with our client, Moose Toys, we’ve kickstarted a nationwide Treasure Hunt with The Entertainer toy shops across the country this week (w/c 23 October 2023). 

An interactive ‘X Marks the Spot’ treasure map points intrepid treasure hunters in the right direction of the stores where they can seek out the treasure and enter a competition to win even more treasure! 

The hunt is just one aspect of our work with Treasure X – the ultimate treasure reveal collectible toy - this season. On a mission to get the product into kids’ hands while increasing brand penetration and engagement, we’re also working with schools up and down the country, delivering meaningful classroom moments around the Treasure Hunt narrative with resources developed in line with core elements of the KS1 educational framework. 

We’ve organised a meaningful partnership with the brilliant National Geographic Kids magazine as well – this alongside our work with top tier media outlets is set to ensure Treasure X is on Santa’s radar this festive season too…