Creating cover stars
‘Twas the week before Christmas, and all through the Village,
There was excited expectation, for a forthcoming image
An editor had called, they needed a family
To grace their front cover,
And appear in a feature, actually
So up stepped the Reindeers, the Huskies the Penguins – all three
For what was to become, Stylist’s lead feature and cover on “Happy Families”
Enjoy this behind-the-scenes peek of Stylist Magazine’s cover shoot with Epoch Making Toys’, Sylvanian Families. Achieving a cover spot was just one of our highlights for Sylvanian Families in 2023.
From agenda-setting feature pieces in FT.com and The Guardian, to national television spots and awareness-raising social events, to hero product placement in leading gift guides, the strategy for the brand delivered impactful results for the business over the course of the year.
