When WOW! Stuff revolutionised toy innovation with the world’s first ‘puppetronic’ Disney Stitch, Playtime PR ensured an unforgettable launch, catapulting Real FX Stitch into ‘must-have’ toy status for kids and kidults alike!

Leveraging TikTok and Instagram, Playtime’s campaign seamlessly blended organic influencer buzz with a paid for collaboration with a top TikTok puppeteer. And all whilst overcoming the challenges of tight licensor restrictions and timelines, plus limited sample availability.

The result? 64 pieces of engaging content, 12.1M views and 427k interactions, creating a viral sensation that drove sales and firmly positioned Real FX Stitch as THE toy for Q4 gifting season.